Whether you or your clients are doing Direct Mail, Direct Response, Email marketing, banner ads or Pay per click advertising, a growing percentage of the interested respondents attempt to learn more by visiting the advertised website—typically, the advertisers’ corporate website.

We maintain that the corporate website is not the best to send interested respondents. In fact, we feel that the marketing respondents ought to be directed to a personalized website (in the case of direct mail), or campaign-specific website (AKA Landing page in the case of Banner, Pay per click, TV/Radio, Newspaper advertising) that possesses the following qualities:

• It contains personalized, relevant content and imagery
• It is very linear (step-by-step)
• It is dynamic (each step changes and becomes more personalized based on the previous steps)
• Based on the data collected and the known information, it is able to route that lead to the appropriate sales person for immediate follow-up.
• It is simple and cost effective so you can continuously improve and revise your marketing and web response pages (AKA Web Response Channel or Landing Page)